I’ve been saying this for years, but now I finally put it on a hoodie.
People always ask me what Been Great really means. To me, it’s simple — greatness isn’t something you wait for, or hope someone hands you. It’s already in you. It’s your responsibility to pull it out, protect it, and show up like it’s yours.
That’s why I created the “It’s Not On You, It’s In You” Been Great Hoodie.
Because at the end of the day, your life… your choices… your discipline… your elevation — that’s on you. Not them. Not the circumstances. Not the excuses.
You BEEN great. Now it’s time to act like it.
This drop is personal, it’s intentional, and it’s limited. Pre-orders are highly recommended once we go live, especially with how the hat releases moved.
And since y’all know I stand on supporting the community — we’re rolling this out right around Small Business Saturday. There’s no better time to shop local, pour back into the people building something from the ground up, and lock in a piece that actually means something.
The hoodie is more than merch. It’s a message.
A reminder.
A mirror.
It’s not on you, it’s in you!
Stay tuned — it’s almost time.
-Big Torn
0 comments