I’ve been saying this for years, but now I finally put it on a hoodie.

People always ask me what Been Great really means. To me, it’s simple — greatness isn’t something you wait for, or hope someone hands you. It’s already in you. It’s your responsibility to pull it out, protect it, and show up like it’s yours.

That’s why I created the “It’s Not On You, It’s In You” Been Great Hoodie.

Because at the end of the day, your life… your choices… your discipline… your elevation — that’s on you. Not them. Not the circumstances. Not the excuses.

You BEEN great. Now it’s time to act like it.

This drop is personal, it’s intentional, and it’s limited. PRE ORDER NOW, don't miss out like you did with the hats that just dropped.